In a constantly changing world getting your products or service to the right consumers is increasingly becoming a challenge, but at the same a massive opportunity.
But that is all changing constantly, so a channel mix that was right just a few years ago, is probably outdated by now.
That agent that served the traditional brick and mortar retailers well may not be the best to work with local online retailers. Someone who was appointed as your partner in Denmark some years back, how are they reacting to the massive growth in cross-border trade from Germany into Denmark? Do your overseas partners change their channel mix according to your new branding guide lines and are you adapting, training and/or replacing your overseas partners as you change your product positioning?
I appreciate that these are busy times, so if you ever need a hand to undertake a “channel review”, just get in touch.
Happy “Channel Spring Cleaning”